AGENT 29 / 50 · COST & GROWTH OPS

Cohort Revenue Analyst

Projects a customer cohort's revenue decay over time from its starting size and monthly retention rate — the curve behind every LTV number.

READS FROMiUL ledger, iPAY subscription data

MCP SERVERCore Banking Server

MODELRouted to reasoning-tier open model

HANDS OFF TOChurn Impact Analyst, SaaS Metrics Analyst

RUN THE AGENT

Set the cohort size and retention, generate the decay curve

This is a live working demo of what the agent produces — adjust cohort size, revenue and retention and it recalculates the 12-month curve instantly.

Cohort size (customers) 200

Starting monthly revenue / customer 180

Monthly retention rate 96%

Projection horizon 12mo

124

Customers remaining, month 12

£356K

Cumulative cohort revenue

62%

Revenue retained, month 12

24.5 mo

Average customer lifespan

Month

HOW IT WORKS

1. Pull the cohort	Reads customers who joined in the selected period from iUL and iPAY
2. Apply monthly retention	Decays the cohort forward month by month at the observed retention rate
3. Track revenue, not just logos	Multiplies remaining customers by revenue per customer to show the cohort's revenue curve, not just headcount
4. Hand off	Passes the curve to the Churn Impact Analyst and SaaS Metrics Analyst