AGENT 45 / 50 · EXECUTIVE & ADVISORY

Pricing Margin Agent

Models the net margin impact of a price change once expected volume elasticity is factored in.

READS FROMiUL ledger, iPAY sales data

MCP SERVERCore Banking Server

MODELRouted to reasoning-tier open model

HANDS OFF TOUnit Economics Agent, Strategic Finance Partner

RUN THE AGENT

Set the price move and elasticity, generate the impact

This is a live working demo of what the agent produces — adjust the proposed price change and elasticity and it recalculates the margin impact instantly.

ASSUMPTIONS

Current annual revenue 3600000

Current gross margin 62

Proposed price change 6

Elasticity (volume loss per 1% price rise) 0.8

+£161K

Net profit impact

63.4%

New gross margin

+£58K

Revenue impact

-4.8%

Volume impact

Scenario	Price Δ	Volume Δ	Revenue	Gross profit	Profit Δ

HOW IT WORKS

What the agent actually does

1. Pull sales & margin data	Reads current revenue, COGS and gross margin from iUL and iPAY
2. Apply elasticity	Models the expected volume change against the proposed price move
3. Quantify the gap	Recomputes revenue and gross profit under the new price point and compares to today
4. Hand off	Passes the pricing case to the Unit Economics Agent and Strategic Finance Partner